Franchise and Wholesale Marketing Strategies of Paul Smith: Expanding a Global Fashion Empire

Franchise and Wholesale Marketing Strategies of Paul Smith: Expanding a Global Fashion Empire

By Syed Matloob Introduction Paul Smith, a quintessential British fashion brand, has carved a niche in the global market with its distinctive blend of traditional craftsmanship and contemporary design. Leveraging franchise and wholesale marketing strategies, Paul Smith has successfully expanded its footprint across continents while maintaining a consistent brand identity. This article delves into the … Read more